The Wisconsin Department of Tourism recently reported a revenue increase of over $700 million, a 3.5% increase, from the Fiscal Year 2015. Of this, more than 20% of the revenue generated by tourists from national and international destinations came from the greater Milwaukee area. During this time the number of visitors to the Wisconsin reached a six year high, topping out at over 100 million visitors. Perhaps the most important statistic was the 193,000 jobs directly and indirectly created throughout the state.Wisconsin’s growing economy has no doubt played an important role in the spike, but the recent success has mostly been attributed the department’s new marketing campaign that has widely focused on premier travel destinations around the state. As a result, there has been accelerated growth in real estate development including a large number of new hotels entering the Wisconsin market. FirstPathway Partners has been a large part of helping to meet the growing demands through such projects as the Aloft Hotel, the Historic 3rd Ward’s Kimpton Journeyman Hotel, the Marriot Milwaukee, and the Hampton by Hilton in West Allis.
